I remember reading in lots of different business books that if you want your company to be successful you have to be first or you have to be the best.
Sure, that may be the best strategy to build a billion dollar company but if you’re just starting, or haven’t started, then you just need to do something, anything.
It doesn’t matter if it’s been done a thousand times before, it hasn’t been done by you.
I started with a lifestyle blog, I learned to write blog posts and set up a website with WordPress. But it didn’t make me any money, it didn’t work. Then I started again with a guitar review site, I learned about affiliate marketing, and SEO, I made enough to cover hosting, but overall, it didn’t work.
Then I started a bedding review site and put everything I’d learned into it, and it worked. My site isn’t the best in the world, it certainly wasn’t the first, but it is the best I could do at the time, and sometimes that’s enough.
Because it earns enough to support me.
Don’t worry about being the best, or being first, just pick something and start moving forwards.